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Online advertising overtakes magazines
News Online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest display advertising medium in the UK behind newspapers...
[August 11, 2006, 13:20]
Online advertising needs to be new and improved
Leader An executive at an online advertising network has resurrected the old worry that advert-blocking software will kill the market. In publishing, advertising has always had an uneasy relationship with editorial.
[June 23, 2005, 13:25]
Online advertising starts to stabilise
News and its online advertising peers. reports its second-quarter results, Wall Street analysts are scurrying to predict when it'll be safe for investors to buy stocks of companies that depend on online advertising.
[June 7, 2001, 14:41]
Online advertising booming
News The next five years will witness steady growth in online advertising, with sales more than doubling from their 2004 levels, according to a new study from Jupiter Research. Other research has also pointed to strong online-advertising revenue.
[August 9, 2005, 9:05]
Online advertising set to boom in 2003
News Online advertising spending has been predicted to rise by almost 50 percent next year compared to 2002, according to reports. After a worse than expected performance this year, the Internet industry is expected to benefit from a surge in online...
[December 13, 2002, 12:19]
Online UK advertising to top £1bn
News Online advertising spending in the UK will pass the £1bn milestone this year, according to a report issued on Tuesday. Online advertising revenues in the first half of 2005 rose to £490m, a rise of 62 percent compared with the same period last year...
[October 4, 2005, 13:50]
UK online advertising hits new high
News The UK's online advertising market soared in 2005, as advertisers abandoned traditional media in favour of the Internet. Research published by the Advertising Association on Monday found that the online advertising market was worth £1.1bn in 2005...
[March 21, 2006, 15:10]
Addressable Online Advertising: Generate New Service Provider Revenue While Protecting Privacy
White Papers This solution for Addressable Online Advertising is a new network-centric approach that enables "Real-time market segmentation" so that broadband and mobile operators can gain new revenues in the online advertising ecosystem.
[August 30, 2009, 1:22]
The Day Ahead: Debate heats up over online advertising outlook
News That's the theory being tossed around by online advertising executives. The theory goes like this: Cash strapped dot-coms will turn away from expensive TV ads to focus on more effective online advertising.
[June 7, 2000, 12:32]
Online advertising versus security: Where will the conflict end?
Talkback get firefox and install adblock, i have yet to see an advert for months now :)
[August 18, 2006, 17:23]
OFT broadens online advertising probe
News The Office of Fair Trading has deepened its probe into the online targeting of advertising and prices. The government watchdog on Thursday started a new two-part inquiry into the pricing side of 'behavioural advertising' — that is, tracking the...
[October 16, 2009, 17:56]
Online advertising versus security: Where will the conflict end?
News Regardless of how you feel about Web advertising, the Internet as we know it wouldn't exist without it. Advertising is a huge revenue source on the Web, and only a naive technology purist would think that a major Internet company could survive...
[August 11, 2006, 13:55]
Viewpoints Network More Than Doubles Online Advertising Revenues With Google Ad Manager
White Papers Viewpoints have a simple and unique mission: help shoppers leverage the power of personal experience to make smarter decisions about purchasing products and services. It needed to maximize their AdSense revenue while also integrating direct sales...
[June 23, 2009, 1:19]
Broadband spurs online advertising
News In an update to Web ad sales figures for the fourth quarter, the Interactive Advertising Bureau said revenue jumped by 9 percent in the US market at the end of 2002 from the previous quarter. The final figures cast a better light on the Net...
[June 13, 2003, 8:21]
UK communications market profiled
News Online advertising is on the up, due in part to a major shift in the nation’s media consumption habits, particularly within the 16-24 age bracket. Online advertising overtakes magazines Report reveals online has become the fourth-largest display...
[August 11, 2006, 16:35]
AOL and eBay end marketing deal
News The high-profile marketing alliance between eBay and AOL Time Warner has quietly unravelled as the Internet auctioneer found online advertising playing an insignificant role in its business. The media giant will continue to provide eBay's online...
[April 1, 2003, 15:56]
Online ad sales gain again
News Sales from online advertising hit an estimated $1.75bn (£1bn) in the third quarter, the fourth consecutive period of gains for the industry, according to new research. Online advertising peaked in 2000 with $8bn in revenue before falling to $7.1bn...
[December 10, 2003, 11:35]
US Press Associations
Downloads There are tons of advertising opportunities online today.Don't overlook print media advertising, however.Many of your potential customers for the product, service or opportunityyou may be marketing may not yet be online.
[April 1, 2000, 8:00]
Engage sells advertising assets
News An online ad-technology company said on Thursday that it has agreed to acquire certain assets from online advertising company Engage. In August, the company announced plans to withdraw from online advertising and shift its focus to software sales...
[September 14, 2001, 12:12]
One year on, and Web advert spending doubles
News In reporting its numbers, the IAB said it was the ninth straight quarter of growth for online advertising, and represented a 97 per cent increase from the second quarter of 1997 (due to incorrect information supplied by the IAB's auditor, an...
[October 29, 1998, 10:16]
