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Paid Search Boosts Yahoo Revenue
News Nearly one fifth of Yahoo's overall first-quarter revenue grew out of its partnership with Overture Services, a provider of paid search listings, the Web portal disclosed in a securities filing on Thursday.
[May 16, 2003, 9:40]
Paid Search Booming
News Paid search is expected to grow faster than any other sector of online advertising, increasing from $2.6bn in 2004 to $5.5bn in 2009, according to a new study. Specialised search in four categories -- retail; financial services; media and...
[February 24, 2005, 12:20]
Search Site Scraps Paid Listings
News Jim Lanzone, vice president of product management for AskJeeves, said on Tuesday that after 18 months the Internet search company will cease Index Connect, its paid inclusion program. Paid inclusion allows advertisers to pay fees to have large...
[March 3, 2004, 7:45]
Google Takes On Paid-search Company
News Paid-search company Overture Services has some new competition: Google. We're a leader in paid search, and Google's a great leader in algorithmic search. Google has long cloistered itself from the growing leagues of paid-listings services by...
[February 7, 2002, 6:31]
Detecting Invalid Clicks In Online Paid Search Listings: A Problem Description For The Use Of Unlabeled Data
White Papers This paper presents a problem that involves detecting invalid clicks on online paid search listings that is difficult to solve using traditional supervised learning algorithms. There has been a lot of recent research in the use of unlabeled data...
[May 10, 2005, 0:00]
News Sites Embrace Paid-search Ads
News and Google settled a two-year court battle involving the companies' competing paid search services with Google agreeing to license several of Overture's patents. Three old-media giants are taking up - or furthering their involvement with - the...
[August 26, 2004, 10:55]
Overture Expands Paid-search Umbrella
News Overture has launched its operations in Australia offering paid-placement search services, headed up by an ex-AltaVista heavyweight. Overture was itself bought by Yahoo as part of the directory giant's battle against Google and Microsoft for the...
[February 5, 2004, 9:05]
Yahoo! Adopts Paid Search Listings
News has largely held back as many major search services adopted paid-listing models after the online ad market soured. s search results will also return paid listings. With nearly 50,000 advertisers, Overture has wowed the search industry at a time...
[November 14, 2001, 15:24]
Microsoft Increases Search Focus
News Microsoft is significantly stepping up its investment in search technology, including paid models, in a move that could eventually supplant its relationship with Overture Services, according to a new research report.
[April 3, 2003, 10:53]
Google: You Have To Pay To Play
News Google on Wednesday said it has begun auctioning ad-sponsored links on its search results pages, firing another shot across the bow of paid-search leader Overture Services. has said it plans to create its own paid search service within the next few...
[February 21, 2002, 11:48]
Search Engines Get 'Gatored'
News The Gator online advertising network is testing a new paid search product that lets rivals poach on each other's territory in one of the Net's hottest new marketing venues. During the test phase, Gator is using results from paid search kingpin...
[January 15, 2003, 7:42]
Google Sees Profit Almost Treble
News Google's fourth-quarter revenue rose 67 percent and profit nearly tripled on continued strength in its paid-search business. Paid search represents nearly all of Google's revenue. When it comes to search, paid clicks on ads on Google's network and...
[February 1, 2007, 8:26]
AOL Extends Google Pact Indefinitely
News America Online extended its relationship with Google on Tuesday, reiterating its commitment to use the company for algorithmic and paid search results. In 2002, Google replaced Overture Services, currently in the process of being acquired by rival...
[October 8, 2003, 13:00]
Yahoo Results Astound Analysts
News Bolstered by improved online advertising revenue and continued momentum in paid search, Yahoo on Wednesday reported first-quarter earnings that blew away Wall Street expectations. Marketing services: Yahoo's biggest revenue generator -- composed of...
[April 8, 2004, 8:55]
Yahoo Celebrates Ongoing Recovery
News Yahoo on Wednesday reported third-quarter earnings that beat Wall Street expectations, helped by its paid-search partnership with Overture Services and signs that online advertising is improving. Yahoo executives would not break out what percentage...
[October 9, 2003, 16:20]
Search Site Scraps Paid Listings
Talkback It seems that the growth of paid search is actually causing the totally opposite demand for pure algorithmic results at the other end of the spectrum. Have you tried MySERP http://www.myserp.com a test Google GUI that actual helps redress the...
[April 15, 2004, 11:03]
Yahoo! Tests New Search Layout
News is testing a new layout for search results that packs more paid listings onto a page, a move that could increase its revenues and provide a big boost for its paid search partner, Overture Services. Financial analysts are closely watching...
[February 5, 2003, 8:13]
Overture Raises Ad Fees In UK
News Overture Services has doubled its minimum bid price for paid search listings in the UK, and now US marketers are bracing for a similar hike. As the commercial search provider prepares to announce fourth-quarter earnings on Thursday, search engine...
[February 6, 2003, 8:22]
Yahoo's Overture May Force Microsoft's Hand
News Yahoo announced it would dive into paid-search business head first by acquiring the industry's pioneer and largest operator, Overture. Revenues from paid search placements at nearly $1bn were up more than 200 percent in 2002, compared with 2001.
[July 15, 2003, 8:22]
Search Engines Own Up To Paid-for Results
News The commercial practices of search engines are in the spotlight after a recent warning shot from US federal regulators over inadequate disclosure of paid links. At the centre of the controversy are two commercial schemes offered by search providers...
[August 19, 2002, 13:12]
