Previous
Sun rebranding pushes the value of technology
News Sun launched a rebranding exercise this week that is likely to be the first of many, as IT companies struggle to articulate the value that technology can bring to a jaded business community. The need for such a move was underscored by the latest...
[June 2, 2005, 17:15]
Dot-com rebranding makes a Tiny comeback
Talkback New name, but still selling junk and taking money without delivering the goods. BBC Watchdog are onto them. See http://www.20six.co.uk/boiledorfried/archive/2005/03/01/1nvkd3dacvc87.htm
[March 1, 2005, 20:28]
Dot-com rebranding makes a Tiny comeback
Talkback I recently purchased online a Tiny 3000-64. A couple of days after placing my order i had a phone call fron Tiny asking me to confirm my order which i did. At the end of confirming it, i was asked if i would like to also purchase the Windows XP OS...
[May 18, 2004, 18:35]
Dot-com rebranding makes a Tiny comeback
Talkback i purchased what was supposed to be a hd ready plasma tv from tiny i paid the extra £300 to have the hd ready option i have since bought an x box 360 and have been told that the tv is not hd ready so now i have to write a letter to them about this
[February 22, 2006, 9:43]
Dot-com rebranding makes a Tiny comeback
News Tiny Computers has rebranded itself Tiny.com, which makes it one of the first companies to change its name to include the Web suffix since the boom years. During the late 1990s, it seemed a company could quadruple its share price overnight just by...
[February 6, 2004, 16:00]
Microsoft testers trial Live Search update
News Ultimately, Kumo is designed to be both a rebranding and an update for Live Search, although at this point Microsoft is describing it as "an internal test environment". Kumo had been long rumoured to be a possible name for the Live Search rebranding.
[March 3, 2009, 9:51]
Microsoft rebrands Office as corporate platform
News The rebranding comes as Microsoft looks to give enterprises new reasons to upgrade Office versions, at a time when the software giant is its own worst competitor. As previously reported, concurrent with the rebranding, Microsoft officially launched...
[March 10, 2003, 12:44]
Dell to cut storage costs
News Since October 2001, Dell has been rebranding EMC products under the Dell/EMC CX200 brand, but this is the first time Dell has taken over the manufacturing process. According to Lahive, there are huge margins in the storage business and now that EMC...
[April 3, 2003, 10:03]
Do we need a campaign to save XP?
Blog Comment Therefore I think MS will bring in Vienna as a marketing rebranding exercise: a bit like Virgin taking over Norhern Rock and rebranding it Virgin Money. One thing that XP doesnt do very well is Workgroup sharing.
[January 26, 2008, 12:00]
BT merges and rebrands Lynx, Basilica
News The merging and rebranding will take place on 1 April. BT is also rebranding the business wing of dabs.com, the online retailer it bought in 2006. John Dovey, BT Business's ICT director, told ZDNet UK on Tuesday that the merging and rebranding of...
[March 26, 2009, 12:41]
Citrix rebrands Presentation Server as XenApp 5
News The renaming of Presentation Server completes a rebranding exercise started in February. Citrix's flagship Presentation Server software was revamped and renamed on Monday. From now on, the software will be known as XenApp 5.
[August 26, 2008, 18:30]
Wanadoo admits broadband unbundling problems
Talkback So, WanadooProblems.co.uk shall also be rebranding.to OrangeProblems.co.uk As you are probably aware, Wanadoo rebrand this month to Orange. Just so that you know there is still a place to shout from!
[May 5, 2006, 10:10]
Sun Microsystems eclipses Purple Sun
News Acting on the advice of its lawyers, Purple Sun is rebranding as Epitiro. A small Cardiff-based network service supplier, Purple Sun, has been forced to change its name after being threatened with legal action by Sun Microsystems, it is understood.
[December 1, 2005, 12:20]
Fedora, Slackware, Debian... and Philosophy
Blog Comment Iceweasel is, as adanw has pointed out, a rebranding of Firefox because (and look at this) Debian's support policy collides with Mozilla's trademark policy. Mr. Watson, this *is* much ado about nothing, indeed.
[July 12, 2008, 19:53]
Wednesday
Blog In the case of PricewaterhouseCooper Consulting, renamed to Monday less than a couple of months ago, the corporate rebranding has lasted just long enough to get the business cards back from the printers.
[August 5, 2002, 11:18]
Yahoo relaunches IndexTools as Web Analytics
News Yahoo on Wednesday announced the rebranding of IndexTools as Yahoo Web Analytics (beta). Currently an enterprise product, the move brings it closer to being a consumer and small-business tool, although it's not available to everyone just yet.
[October 9, 2008, 9:48]
BT and Yahoo team up to tackle AOL
News BT today launched a multimillion pound rebranding of its Openworld consumer broadband Internet service as BT Yahoo Broadband, with both companies attempting to take on AOL. BT and Yahoo will struggle to compete with AOL on price and content, and...
[September 2, 2003, 15:45]
Citrix rebrands its XenSource spoils
News Six months after spending $500m (£250m) to buy virtualisation specialists XenSource, Citrix has finished a rebranding exercise to pull together products from both companies under a single identity. In an announcement on Monday to clarify how it...
[February 11, 2008, 15:44]
IBM's Tivoli vows to make management simpler
News Several new products, some rebranding and a simpler approach to bundling are all aimed at making the much-criticised management software better value for users. After a drubbing from the hands of the analysts, IBM has given its Tivoli systems...
[April 10, 2002, 7:32]
Sun software: Now it's ONE for all
News By rebranding its software, Sun hopes to better explain, and hence sell, its software to large corporate customers. Sun Microsystems on Monday said it has reorganised and rebranded its disparate software lines and put them all under the Sun ONE...
[April 16, 2002, 7:31]
