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Customer Relationship Management: Putting Customers At The Center Of The Business
White Papers This paper addresses how CRM technology has evolved, the current challenges in merging existing enterprise-wide processes, and the necessary requirements for making CRM a success throughout the entire organization, leading to better customer...
[January 1, 1970, 0:59]
Technology Innovation And Implications On Customer Relationship Management - Comments On The Paper "Marketing Models Of Service And Relationships"
White Papers Existing research on services and relationship treats customer service as a major operating variable and focuses on measuring the resulting customer satisfaction, retention, duration, repeat purchases, word-of-mouth.
[January 1, 1970, 0:59]
What You Should Know Before You Commit
White Papers Customer relationship management promises to improve customer retention and increase revenue and overall business. But if you are just delving into the wide variety of solutions available, where should you begin?
[January 1, 1970, 0:59]
Making The Most Of Customer Contact: Is Your Organization Making The Most Of Its Capabilities And Assets To Gain Customer Loyalty?
White Papers The case for investing in customer retention activity is now essential for survival. There is enormous potential for CRM (Customer Relationship Management) implementations to move beyond managing customers to delighting them; the opportunity to...
[January 1, 1970, 0:59]
Enabling “Insight-Driven” CRM With Customer Analytic Applications
White Papers These solutions can enable organizations to: Improve customer retention, reduce churn, and execute more targeted customer acquisition programs. This webcast discusses how organization can leverage customer analytic applications to achieve the next...
[January 1, 1970, 0:59]
Bank Of Montreal Revitalizes IT Infrastructure With Flexible, Scalable And Affordable Technology From IBM
White Papers While respecting privacy issues, Bank of Montreal had several goals: to maximize customer retention with more timely and proactive customer service, to interact with clients through a wide variety of channels and to have a total overview of each...
[January 1, 1970, 0:59]
Ensuring Client Trust And Confidence: How To Grow Client Assets And Increase Advisor Retention In Wealth Management
White Papers This webcast is about wealth-management which discusses how organization can: Improve client retention by delivering a superior customer experience through improved customer relationship management. Improve advisor retention and productivity by...
[January 1, 1970, 0:59]
Email Marketing In The CRM Enabled Enterprise
White Papers This white paper examines the current state of email marketing as an effective customer retention and acquisition tool. With the Customer Relationship Management (CRM) market approaching maturity, many companies have made significant investments to...
[January 1, 1970, 0:59]
EAI: The Business Drivers And Technical Challenges
White Papers IT-enabled customer relationship management, supply chain management, electronic commerce and enterprise integration lead to improvements in customer retention, better procurement and logistics, online presentation of offerings and transaction...
[January 1, 1970, 0:59]
Developing A World Class CRM Solution On IAnywhere Solutions’ Leading Mobile Technology
White Papers The CRM application, PROSPECT gives companies the customer intelligence they need to achieve improved customer service, increased customer retention and higher profitability. SQL Anywhere Studio from iAnywhere Solutions, a Sybase company, and...
[January 1, 1970, 0:59]
TransCanada PipeLines Manages CIMS With Sybase
White Papers The CRM application, PROSPECT gives companies the customer intelligence they need to achieve improved customer service, increased customer retention and higher profitability. SQL Anywhere Studio from iAnywhere Solutions, a Sybase company, and...
[January 1, 1970, 0:59]
Viseca Card Services Charges Ahead With CRM From SAS
White Papers Viseca sought to aggressively pursue their marketing efforts to increase customer retention and revenue turnover, and to prevent customer churn. They needed the help of a powerful data management and analysis solution, and SAS Customer Relationship...
[January 1, 1970, 0:59]
Berlin Gas Utility Turns Up The Heat With The MySAP Customer Relationship Management Solution
White Papers This gave it the tools it needed to focus on customer acquisition and retention. In order to effectively compete in a deregulated market and increase its market share, GASAG implemented the mySAP Customer Relationship Management solution.
[January 1, 1970, 0:59]
Israel's Largest Bank Uses SAS For Customer Care
White Papers The bank chose SAS to enrich its analysis capabilities in regard to such customer relationship management (CRM) projects as segmenting its retail customer base, building a retention project, changing its marketing methods and moving towards more...
[January 1, 1970, 0:59]
Mobile CRM Solution Boosts Customer Service, Saves Company $250,000
White Papers The new solution improves customer service and retention by improving access to customer relationship information. At Simpson Strong-Tie, a maker and distributor of steel connectors used in wood frame construction, sales reps were abandoning the...
[January 1, 1970, 0:59]
E*Index: Leveraging A Single Customer View In Financial Services
White Papers As a result, customer retention is of paramount importance to long-term viability. Single customer view is the engine that drives the success of all other business initiatives — from customer relationship management (CRM) to administrative and back...
[January 1, 1970, 0:59]
E-Selling With MySAP CRM: 600,000 Items Cataloged Online
White Papers Using mySAP Customer Relationship Management (mySAP CRM) and its e-selling capabilities, the Bremen, Germany-based company is breaking new ground in customer acquisition and retention. Around the clock, quick, and easy with SAP: Since October 2001...
[January 1, 1970, 0:59]
A White Paper On CRM ( Customer Relationship Management)
White Papers However, the focus has always been to sell the products or services, as opposed to focusing on Customer Retention. In fact, CRM or Customer Relationship Management is one of the fastest growing areas today.
[January 1, 1970, 0:59]
CRM: From Strategy To Implementation - How To Maximize Its Potential!
White Papers In order to succeed with this new approach, it is essential to understand both the economics of customer acquisition and customer retention and the key contribution that information technology can make.
[January 1, 1970, 0:59]
Improving Effectiveness Of Customer Service In A Cost-Efficient Way - Empirical Investigation Of Service Allocation Decisions With Out-Sourced Centers
White Papers This paper treats service duration as a measurement of operating cost, as well as a determinant of customer retention. Firms are starting to view contemporary call centers as preferred and prevalent channels to acquire and retain customers, enhance...
[January 1, 1970, 0:59]
