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Iomega sees flat sales, marketing causing loss
News The company blamed flat sales and incremental marketing costs. The shortfall in sales combined with over $20 million in incremental marketing expenses appear to be the main factors contributing to our expected loss.
[March 16, 1998, 15:53]
Web Analytics Integrates With CRM for More Effective Marketing, Sales, and Service
White Papers Relying on the Microsoft Dynamics CRM business application platform, the solution extends Web analytics beyond traditional marketing roles and into sales, customer service, and management, and makes Microsoft Dynamics CRM a hub for comprehensive...
[September 5, 2007, 1:00]
Google announces sales, marketing job cuts
News Google is eliminating about 200 sales and marketing jobs, the company said in a blog post on Thursday, blaming the move on overlapping areas and overhiring during a more optimistic time. Today we have informed Googlers that we plan to reduce the...
[March 27, 2009, 8:24]
Driving Revenue Growth Through Marketing and Sales Alignment Best Practices
White Papers This webcast helps you to identify new sales opportunities and accelerate the sales cycles by aligning the objectives, personnel, and supporting processes of the company's marketing and sales organizations.
[March 3, 2005, 23:00]
Worldwide Standardization of IT Support for Sales and Marketing With mySAP CRM
White Papers Siemens AG, headquartered in Berlin and Munich, Germany, is using the best practices of a Customer Relationship Management (CRM) template based on SAP solutions to replace its previous heterogeneous CRM application landscape with a group-wide...
[September 14, 2007, 1:00]
Science for Sales and Marketing
White Papers The concept and approach of Impression Selling translates the art of sales and marketing into a predictable and repeatable science. Using Impression Selling, sales and marketing managers and executives can focus on driving agreement as to what...
[December 23, 2005, 0:01]
The Emerging Trend to Sales and Marketing Intelligence, Part 1
White Papers Business and customer intelligence have largely been associated to application providers that couple ETL tools with high-powered analytical capabilities to help sales and marketing managers integrate disparate databases into data warehouses to run...
[September 1, 2004, 3:00]
Live Webcast: Virtualizing Sales and Marketing
White Papers Many companies have begun to move their outbound marketing programs to the Internet and virtualized their sales activities. Wainhouse Research interviewed a number of companies that have transitioned their sales and marketing online.
[September 21, 2007, 9:54]
Momentum Webcast: Unleash the Potential of Your Sales, Marketing, and Service People (Level 100)
White Papers This flexible, familiar solution works as a natural extension of Microsoft Office Outlook, integrates with other Microsoft Office applications, and connects all the sales, marketing, and service processes.
[July 4, 2009, 1:20]
Owner of Online Business Directory Creates Sales & Marketing Materials With SmartDraw
White Papers She was looking for an easy way to create sales and marketing materials, as well as business forms, proposals, comparison charts, and exhibit plans. Tamie Albrecht is director/ business development manager for D-pages.com, an online business...
[April 15, 2009, 1:22]
GIS Improves Marketing, Logistics, and Sales
White Papers Coinstar, Inc.did not have an effective means for separate department officials - from marketing to operations to sales - to integrate, share, and leverage each other's data and work experience knowledge.
[January 11, 2006, 23:00]
Lesite.tv Improved Marketing Campaign Success and Increased Sales Productivity While Controlling Costs
White Papers Lesite.tv wanted to provide a multi-channel, easy-to-use Customer Relationship Management (CRM) system that can be deployed rapidly and optimize customer knowledge over the various life-cycle phases: pre-sales, after sales, marketing, etc.
[July 1, 2008, 1:01]
Volume Decomposition Helped a Leading CPG Brand Identify Inefficiencies in Marketing Spend and Ways to Revive the Declining Sales
White Papers The marketing mix models decomposed the sales volume into buckets, each resulting from specific support activities, and measured ROI from each. It became imperative to judiciously allocate the marketing spend on specific support activities to get...
[May 16, 2009, 1:17]
Marketing Firm Deploys Nationwide Sales Portal to Boost Productivity and Retention
White Papers To reenergize its Welcome Wagon sales force, Move replaced its inflexible Java-based sales portal with a more feature-rich portal based on Microsoft Office SharePoint Server 2007. Developed quickly, the new solution provides a shared knowledge base...
[February 17, 2007, 0:00]
Valtur Improves Marketing, Sales, Billing and Inventory Management With an RFID Solution From IBM
White Papers Valtur, a luxury resort company, increased sales, decreased supply chain costs and improved customer satisfaction by implementing a wireless purchasing system that connects all points of sale to corporate headquarters.
[October 20, 2006, 0:00]
Targeted Marketing Campaigns Result in e-Commerce Sales Spikes of Up to 500% for $450 Million Tommy Bahama
White Papers The CRM system in place at the time had to be replaced with a new, updated model for the retailer to realize increased sales. Tommy Bahama has 82 retail locations that offer upscale men's and women's apparel, accessories and gifts, as well as home...
[May 30, 2009, 1:19]
Extending Sales, Marketing, and Service Effectiveness With Hosted CRM
White Papers Siebel CRM OnDemand is the most advanced hosted CRM solution available today. This webcast explains how Siebel CRM OnDemand can provide a new deployment option to extend your CRM strategy and maximize the value of your existing Siebel deployment.
[March 3, 2005, 23:00]
Collaborative Online/Offline Sales & Marketing: Enhancing Brand Equity, Decreasing Customer Defection, Diminishing Channel Conflict
White Papers As a marketer, the brands you represent depend on you for strategies that protect and enhance them.eCommerce can present peril or prodigy to brand equity & positioning. Brand control is at great risk in this Internet age where the lines of...
[December 14, 2005, 23:00]
Microsoft Office System Webcast: Visio 2003 Scenarios for HR, Sales and Marketing Professionals (Level 100)
White Papers Diagrams created in Microsoft Visio 2003 enable to visualize and communicate information clearly and effectively in ways that text and numbers cannot. Designed for those new to the program, this webcast will enable to build Visio diagrams that...
[December 6, 2008, 0:23]
Peppers & Rogers - Sales and Marketing: The New Power Couple
White Papers This session features Martha Rogers of Peppers & Rogers, who speaks about the trends, best practices, and competitive advantages of the customer-centric enterprise.
[September 21, 2009, 17:11]
