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Search Engine Marketing: In-house Or Outsource?
Blog Comment Usually we ask people to not post ads, but this is an interesting case Peter :-) You obviously know enough about search engine optimisation and marketing to know that ZDNet.co.uk has a good Page Rank (well, we have been around for 11 years), and...
[July 16, 2007, 9:46]
Google Lets Users Customise Search Engine
News The search engine can be customised quickly by choosing keywords and a list of sites the publisher wants included in the search index. With the Google Custom Search Engine, announced by the company on Monday, Web site and blog publishers can...
[October 24, 2006, 10:00]
Google: Google Basics
White Papers Whenever one searches for more than one keyword at a time, search engine has a default strategy when it comes to handling and combining those keywords. Will the engine search for both keywords or for either keyword?
[October 10, 2007, 0:00]
Manipulating Keywords To Boost Search Rankings
News Keywords are the key to better search engine rankings. Keywords are the word or words that a Web visitor types into the input box of a search engine to begin a quest for Web pages on a particular topic.
[February 5, 2004, 10:30]
Startup Spotlight: Pay To Be Found On Godado.co.uk
News It's the first auction-based search engine to hit the UK market, whereby keywords are the commodity up for grabs. Advertisers select the keywords that they feel best describe their site, and then bid to purchase them.
[September 1, 2000, 15:49]
McAfee: Beware Sponsored Search Results
News All the major search engines return "risky" Web sites in their search results for popular keywords, according to a report by antivirus vendor McAfee. As many as 72 percent of results led to dangerous sites for the riskiest keywords studied.
[May 15, 2006, 15:40]
How Search Engines And Directories Can Help Your Site
News When someone submits a query to a search engine, the engine returns a list of sites, ranking them on their relevance to the keywords used in the search. Unlike search engines, which can find an unregistered site if other sites link to it...
[January 20, 2004, 13:45]
Trademarks May Stymie Online Searches
News Mark Nutritionals charges that the search companies used keywords related to its trademarked name, Body Solutions, but buried links to Mark's own site. Questions also remain about a search providers' responsibility to give trademark holders...
[August 20, 2003, 11:04]
EBay Clamps Down On Use Of Its Name
News Questions also remain about a search providers' responsibility to give trademark holders visibility in search results based on keywords related to their trademarked terms, regardless of payment. Google, which declined to comment for this story...
[August 11, 2003, 11:55]
Australia Sets Date For Google Keyword Case
News Sensis was employing third-party search-engine marketing companies to select keywords for use on Google's sponsored links, which appear at the top and side panel of not-paid-for "organic" search results, said a spokesperson for Sensis.
[November 19, 2007, 11:17]
Google Factors Clicks Into AdWords
News Launched in February, AdWords lets advertisers bid for placement in search results on Google, related to specific keywords. The improved matching technology will help AdWords advertisers benefit from searches on terms closely related to keywords...
[October 9, 2003, 12:40]
Google Votes To Put Surfers In Charge
News For example, some site operators try to skew search results by including hidden text or misleading keywords on pages fed to the spiders. For example, rogue operators at one time tried to falsely identify a Web site's purpose or description in...
[November 27, 2001, 14:44]
Internet Advertising Changes Gears
News Taking a page from search advertising, it auctions keywords to marketers, typically charging between a penny and $1 for the "visit. Another start-up, UK firm Vibrant Media, is making headway with a system that delivers ads through links attached to...
[March 31, 2004, 12:35]
US Authorities To Put Pinch On Site Hijackers
News When a search engine "spider" -- software that automatically roams the Net cataloguing the keywords of millions of Web pages -- runs across the purloined page, it has no idea the page has been hijacked and robotically inputs the bogus URL into its...
[September 16, 1999, 9:39]
Google In Banner-ad U-turn
News Previously Google advertisers could bid only on keywords to appear in text ads across any of hundreds of related sites in its network. Advertisers must bid at minimum $2 to reach a thousand people, but they must compete against other promoters for...
[April 25, 2005, 11:15]
Lacey's Paper Round
News Accusations are flying in the search engine wars as The European reports that "many search engines are believed to sell rankings to large multinationals, which pay to ensure that their site appears first on the list of results whenever a user...
[September 7, 1998, 15:30]
The Cure For Hacking, Viruses And Worms
White Papers There are thousands of free Hacker tools available freely online by visiting a search engine such as AltaVista, Google or Yahoo, typing in a few keywords and following the links. The amount of damage Hackers may cause depends on how far they or...
[June 9, 2006, 0:00]
Google Wins Keyword Trademark Suit
News The judge said that "as a matter of law it is not trademark infringement to use trademarks as keywords to trigger advertising", said Michael Page, a partner at Keker & Van Nest, which represented Google.
[December 16, 2004, 8:00]
Case Threatens Search Engines' Use Of Trademarks
News Dealing a potential setback to the Web search advertising market, a federal appeals court has reopened a lawsuit challenging the unauthorised use of trademarks in ads linked to search-engine keywords.
[January 16, 2004, 8:25]
Porn Sites Hack Search Engines
News Terms placed inside meta tags serve as keywords, which are used by some Internet search engines when they index Web sites. Angel Munoz wanted to see how a page on his Web site was categorised, so he looked it up on AltaVista.com, the search engine.
[August 19, 1999, 13:14]
