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Trademark battle over Google ads intensifies
News A lawsuit filed this week has intensified an ongoing dispute over whether Google's policy of selling ads related to search terms is legal or involves trademark infringement. The suit claims Google's practice of selling text ads related to keyword...
[January 29, 2004, 13:30]
Top eBay sellers offered banner ads
News The leading online auction site has begun selling the ads to some of its top sellers and plans to expand the programme to those particular sellers in the next month. In its latest quarter, ads accounted for about 5 percent of the company's revenue...
[September 5, 2001, 11:41]
The great banner ad cover-up
News The software company, known for hawking pop-up ads that let companies advertise on rival sites, is working a new variation on the theme -- selling ads designed to block banners on sites such as Yahoo!
[August 17, 2001, 12:43]
Microsoft gets personal with online ads
News First, though, Microsoft has to be able to match Google and Yahoo, Web companies that have built huge businesses selling keyword-based ads that bring vast numbers of users to Internet sites. But it needs to make more money selling ads to make the...
[November 14, 2005, 12:05]
Case threatens search engines' use of trademarks
News The lawsuit centres on the search engines' practice of "keying," or selling and displaying ads related to search terms. Dealing a potential setback to the Web search advertising market, a federal appeals court has reopened a lawsuit challenging the...
[January 16, 2004, 8:25]
Internet ads will face trademark lawsuit
News It could also ultimately threaten their livelihood: Google and Overture make money by selling ads linked to keyword-triggered search results, and many commercially driven searches are tied to trademarked brands such as Geico or Nike.
[September 3, 2004, 10:35]
Playboy, Netscape reach trademark settlement
News The Playboy lawsuit centred on the search engines' practice of "keying", or selling and displaying ads related to search terms. Netscape has settled a five-year-old lawsuit brought by Playboy Enterprises, a week after a federal appeals court ruled...
[January 26, 2004, 9:55]
Publishers sue Gator over pop-ups
News Last year, the Interactive Advertising Bureau (IAB) criticised the company for selling banner ads that obscure those sold by online publishers. A group of publishers this week sued the Gator online advertising network in a bid to bar the company...
[June 28, 2002, 9:53]
AOL takes cue from TV
News By offering time-targeted ads, known as "dayparts", as well as content geared toward a daytime audience, the Dulles, Virginia-based company hopes its networks will appeal to advertisers that are more inclined to spend money on traditional media...
[October 10, 2002, 8:18]
PreSales Cannibalize Retailers' Opening Day Sales!
Blog Maybe this time they won't need to run those idiotic "Mojave" and Seinfeld ads! If we get lucky, maybe the ads will be even worse! Ran across an ad on Office Depot's website selling Win 7. Amazon, Office Max and practically everybody is selling Win 7.
[July 3, 2009, 15:20]
One year on, and Web advert spending doubles
News The report, conducted and presented by PricewaterhouseCoopers at the IAB's annual membership meeting at @ad:tech's New York Forum, showed that computer and consumer advertising makes up about half of all Web ads.
[October 29, 1998, 10:16]
Google tipped to buy AOL stake
News The media company has been interested in selling its own search-related ads, which are currently provided exclusively by Google, the source said. Under the proposal, Microsoft and AOL would have combined their advertising forces to form a massive...
[December 19, 2005, 9:20]
Ad industry edges into internet age
News The American Association of Advertising Agencies plans to launch this spring the first piece of a national effort to enable electronic buying and selling of ads across media. Google reportedly has discussed selling ads on CBS-owned radio stations.
[March 1, 2007, 12:01]
Search engines slammed for drug ads
News NABP's efforts to restrict online pharmacy ads come as concerns mount over illegal prescription drug imports from Canadian and overseas Web sites. The National Association of Boards of Pharmacy (NABP) said it will meet with Yahoo on Wednesday as...
[November 11, 2003, 8:20]
Microsoft's Windows marketing saga continues
Blog Comment As far as the first 2 ads, they were completely clueless, might as well have shown a minute of white space. I can't see windows selling more copies with some lunatic screaming,"I'm a PC.
[September 24, 2008, 7:48]
Car Dealer
Downloads The twist of the game is that the game engine is using real-time car ads available on the Internet. The goal of the game is to make profits by buying and selling cars. All players are part of the car dealer network where they can compete based on...
[August 18, 2003, 14:45]
10 Barriers to eCommerce and Their Solutions
White Papers Costly advertising in Yellow Pages, newspapers, or magazines has given way to cost free search engines, email campaigns, low cost banner ads, or other online promotional schemes like Google AdWords. Without the need for a traditional store front...
[May 16, 2009, 1:17]
Ad Writing
Downloads The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself. The most important aspect of any business is selling the product or service. Without sales, so business can exist for very long.All sales...
[August 15, 2001, 8:00]
Using Chrome's ADS Web Service, AutoRevo.com Creates Detailed, Accurate Vehicle Descriptions to Drive Online Traffic and Leads for Their Dealers
White Papers While experiencing stellar success, a growing demand from their dealers to make decoding VINs and mapping to options less time consuming, while still returning detailed and accurate vehicle descriptions, led AutoRevo.com to implement Chrome's ADS...
[January 21, 2009, 0:00]
Gmailers banned from selling addresses
News Google's Gmail also has sparked criticism from privacy advocates because it involves scanning the contents of email and delivering related ads. According to Google's new policy, altered on Monday, the Web search company prohibits Gmail subscribers...
[July 2, 2004, 8:40]
