EDS Turns To Marketing Guru
News Giant IT consultant Electronic Data Systems confirmed on Tuesday that it has hired marketing expert Sergio Zyman to help remake the company's image and put a new spin on its overall brand. Zyman, the former marketing chief at Coca-Cola, and his...
[December 24, 2003, 10:35]
Global Marketing Consultancy Picks FaceTime For Security And Visibility Of IM And P2P Applications
White Papers Founded by former Coca-Cola Company Chief Marketing Officer Sergio Zyman in 1999, Zyman Group is positioned as taking a rigorous, scientific approach to marketing, which makes it important for the company to be seen by its clients to be making...
[January 1, 1970, 0:59]
