Net Ads Enter New Dimension
News In January, New York-based Unicast, the producer of a TV-like pop-up it calls the "superstitial", introduced an expanded format that caters to TV advertisers. The company's newly launched Superstitial 300 lets marketers convert 30-second TV...
[March 15, 2002, 9:20]
Publishers Pull Pop-ups
News But it also will continue to display "superstitial" ads, or full-sized commercial-like ads that appear when surfers hop from one page to another as opposed to atop or behind pages. After years of witnessing the mainstream Internet become a...
[August 2, 2002, 12:20]
