Luxury Phone Sticks To The Basics
News While most phone manufacturers are slugging it out in the battle for technological superiority, luxury handset maker Vertu believes in sticking to age-old basics, said a senior company official. Vertu as a company is not unaware of ongoing...
[February 10, 2004, 9:10]
Platinum Luxury Phones Have 'no Competition'
News Having discovered a "strong demand" for luxury phones, that company became Vertu. Instead, the quality of materials used is very important to Vertu's target audience. Vertu, Nokia's luxury phone subsidiary, was formally unveiled this January in the...
[March 22, 2002, 12:09]
Siemens Joins Fashion-phone Craze
News And the company took fashion to extremes when it introduced the $30,000 Vertu handset -- decorated with sapphires and rubies. Phone maker Siemens said on Monday that it has elevated the cell phone to a fashion statement.
[January 28, 2003, 8:09]
Wearable Mobile Phones Hit US Market
News Nokia, which took fashion to extremes when it helped introduce Vertu's $30,000 (£20,800) phone with its 400 mechanical parts and sapphires and rubies encrusted, also markets wearable phones, a representative said.
[April 12, 2002, 10:26]
Smartphone Standards Battle Heats Up
News Observers point to the creation of Nokia's high-end Vertu brand and Siemen's new fashion-conscious Xelibri line as examples of wringing perceived value from the mill of technology sameness. The world of smartphones is condensing around fewer...
[July 22, 2003, 9:53]
Nokia Flagship Boutique Coming To London?
News Those who prefer to rise above the masses can head for a "store-in-a-store" selling Nokia’s premium Vertu line, which offers "individually hand crafted" handsets encrusted in sapphire crystals, ruby bearings, fine leather, polished ceramic, gold...
[June 23, 2006, 12:10]
