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A Web Services-Based System For Ad-Hoc Mobile Application Integration
White Papers Ad-hoc networks are those that can be formed temporarily while particular devices are in the vicinity of each other and ad-hoc mobile application integration refers to the temporary integration of software modules across devices while such a...
[January 1, 1970, 0:59]
Engage Sells Advertising Assets
News An online ad-technology company said on Thursday that it has agreed to acquire certain assets from online advertising company Engage. Privacy advocates were concerned that in the event of a sale, the privacy of more than 88 million consumers...
[September 14, 2001, 12:12]
Pop-under Ads May Pop Up In Wallets
News ExitExchange, an ad-technology provider that is claiming rights to the invention dating back to 2000, had its patent application published by the US Patent Office last week. That would be a direct hit to the pocketbooks of Web publishers such as...
[June 5, 2002, 10:58]
Yahoo! Ads Set To Get Flashier
News Eyeblaster produces flash-animated pop-up ads; PointRoll technology expands ad banners when a mouse cursor touches it; EyeWonder lets advertisers stream video commercials onto a Web page; and Unicast creates ads that allow users to navigate within...
[July 16, 2002, 7:27]
Net Ads Enter New Dimension
News As we respond to client demand to move the Web beyond the banner, almost everything we do know has an element of rich media and streaming technology," said Keck, whose agency plans ad campaigns for Compaq Computer and Taco Bell, among others.
[March 15, 2002, 9:20]
Advertising Software Knows Who You Are
News Just last week, the company signed a deal with ad technology provider DoubleClick that could further boost the two-year-old company's profile among Web publishers that want to court advertisers with better audience-targeting tools.
[May 7, 2003, 11:30]
Narrative Lets Net Users Buy Direct From Ad Banners
News Narrative's updated Enliven client and server technology will allow surfers to select a size and submit credit card information at the banner ad without ever entering the Eddie Bauer site. The company was behind an ad for AT&T Corp.featuring a...
[February 4, 1998, 9:29]
IBM Hunts Firefox Coders
News An IBM representative on Wednesday said that the ad was for one position in the company's advanced technology group. According to the job ad, candidates should have "acceptance as a contributor in (the) Mozilla community," and programmers should...
[April 14, 2005, 8:50]
Mozilla Blocks Pop-ups, But Netscape Won't
News As the online advertising market deflated in recent years, Web operators sold more imposing ad formats, including pop-ups, to convince hesitant marketers that the Web could prove effective. But as the commercials blanketed the Web, some Net...
[August 14, 2002, 15:33]
Moreover Opens Its RSS Feeds To The Public
News People can sign up to receive headlines on a news-reader Web page, and they will receive one related text ad per day, which should mean they won't be inundated with ads. Moreover said it's trying to manage the signal-to-noise ratio by limiting its...
[September 27, 2004, 12:00]
Yahoo's Overture May Force Microsoft's Hand
News Constructing a pay-for-placement ad network and technology in-house, on the other hand, would probably take the company a few years. Search-related advertising is the golden goose of online marketing, with sales growing faster than any other area...
[July 15, 2003, 8:22]
Critics Snapping At Gator's Heels
News Critics have compared the technology to intercepting Time magazine as it is mailed to readers' homes and gluing a new ad over the back page. Under one method, a person who is visiting a flower-delivery company's Web site, for example, might receive...
[August 28, 2001, 14:15]
Privacy Watchdogs Mull Engage's Future
News Like many other online ad networks, it uses technology known as cookies to track consumer habits on the Web and to build profiles based on their preferences, while maintaining visitor anonymity. CMGI-owned AdForce, which operated ad technology...
[August 10, 2001, 9:42]
Open-source Search Looks For Web Niche
News Foreign governments could use Nutch to develop a noncommercial search site for citizens, rather than licensing a proprietary, ad-supported technology, he said. Overture and Google have built billion-dollar businesses around ad-supported search, and...
[August 18, 2003, 17:05]
Internet Advertising Changes Gears
News Internet operators are eager to get a slice of the estimated $4bn paid-search market this year by adopting new contextual ad technology from the likes of Vibrant. Venture capital is back, and they are very much interested in ad technology, because...
[March 31, 2004, 12:35]
Web Ad Firm To Profile Surfers
News Similarly, ad companies Revenue Science and Tacoda are using technology to help some publishers, such as the online branches of The New York Times and The Wall Street Journal, to profile readers only while those readers are on their sites, not on...
[April 26, 2004, 16:15]
Corporate World Gradually Embraces Web 2.0
News Promoting ad hoc collaboration and multiple modes of communication can be beneficial, but employees need policies and IT administrators need tools to govern those policies, said John Crupi, chief technology officer of JackBe, which makes AJAX tools.
[September 21, 2006, 9:55]
Group Endorses Bigger Web Ads
News Floating ads atop Web pages are the most popular format among online publishers, according to EyeBlaster, a company that deals in rich-media ad technology. In the last year, the major Web portals have bought into rich-media ad technology because it...
[December 12, 2002, 7:10]
The Battle Over Getting To Know You
News Forbes.com, for example, uses ad-serving technology from 24/7 Real Media called Open AdStream, which offers controls to block the settings of cookies from third-party ad servers. Web publishers and advertisers are in a tug-of-war over consumer data...
[February 22, 2002, 6:31]
Dot-coms See Gold In Consumer Data
News Web companies are hoping analytics services--the process of making sense of data compiled from cookies and other data-gathering techniques--will prove the Internet is worthy of dwindling ad dollars. As attractive as that looks, marketers typically...
[October 25, 2001, 9:46]
