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Web Users Shun Banner Ads Research Finds
News Doubelclick served up 50bn ads on Web pages last year," he tells The Independent. There were 250m times where people followed ads displayed on pages.That's a significant number of responses. Bradshaw believes that broadband services will...
[May 15, 2000, 15:48]
Group Issues Standards For Bigger Web Ads
News The seven new units include two lengthwise ads, which run down the side of a Web page, known as skyscrapers; several large square ads; and specification for a pop-up ad-an increasingly popular promotional tool that spontaneously appears in user's...
[February 26, 2001, 8:17]
Pop-ups Add New Twist
News Pop-up and pop-under ads open a new window when people visit many popular Web sites, often littering the computer desktop with multiple browser screens. Pop-up ads have been an especially unpleasant offshoot of the dot-com downfall for Web visitors...
[December 23, 2002, 7:40]
Ads To Pop Up On EBay
News EBay plans to test out pop-up ads on its Web site, a move that could prove controversial with its members. Once largely confined to pornography Web sites, pop-up ads have become increasingly prevalent in recent years on mainstream Web sites such as...
[May 13, 2002, 10:38]
HM WebCopy
Downloads HM WebCopy is a browser extension for Internet Explorer and Firefox to capture and save the interesting part of Web pages without annoying banner ads as HTML file on your computer. Version 1.1 adds new function 'Remove selection' which you can use...
[January 28, 2008, 22:16]
Pop-under Ads May Pop Up In Wallets
News He said he saw several complaints from ISP customers about pop-up advertising, or ads that launch over a Web page. The ads are also thought to get higher response from consumers than standard display ads on Web sites.
[June 5, 2002, 10:58]
Google Makes Move Into Banner Ads
News Adsense promises to place ads on Web pages that are relevant to a marketer's message, based on an analysis of the page's content. A posting on the company's Web site describes the new programme, which will allow customers to place image, or banner...
[May 13, 2004, 8:55]
Companies Fight To Protect Cookies
News To relieve marketers of the aggravation of inserting ads on thousands of sites all over the Web, DoubleClick and the other ad networks store ads from all of their advertisers on central computers. Realising that there can be valuable marketing...
[March 20, 2000, 12:32]
Stamping Out Spam
Talkback Let me first say I am not an employee of ZDNet but I do get tired of the harping of the whole anti-ad brigade who are so incredibly naive in their understanding of how the web economy works and the difference between website ads and proper spam.
[May 11, 2005, 23:06]
Slashdot Joins The Ad-free Melee
News quickly adopted the ad unit, among other fast-growing experiments in Web advertising, including pop-under ads, skyscrapers and "leader board" ads -- large banners that run atop the page. Slashdot, whose discussion boards are a favourite among...
[March 4, 2002, 8:59]
EBay: Can It Keep Customers Loyal?
News The online auctioneer has stayed away from traditional Web ads, because it doesn't want to show bias toward a particular business or vendor. They don't want to ruin the viral nature of the community and have ads distracting users, but it makes...
[March 14, 2000, 13:34]
Online Ads Get In Your Face
News So desperate are they to make money that otherwise conservative Web sites are using bigger, more-obtrusive ads to catch buyers' eyes -- and the early results show that such ads are effective. Pop-up ads, for example, which launch windows on top of...
[June 18, 2001, 11:02]
Moreover Opens Its RSS Feeds To The Public
News People can sign up to receive headlines on a news-reader Web page, and they will receive one related text ad per day, which should mean they won't be inundated with ads. Feedster CEO Scott Rafer said that in the coming weeks, people who subscribe...
[September 27, 2004, 12:00]
Adware Company Loses Its Links
News Outside of the search flap, WhenU is already the subject of a thorny debate over the legality of software used to monitor Web surfing habits and deliver ads -- or what's called adware. It sells ads that can be targeted to people's tastes, thanks to...
[May 14, 2004, 13:00]
Group Endorses Bigger Web Ads
News Floating ads atop Web pages are the most popular format among online publishers, according to EyeBlaster, a company that deals in rich-media ad technology. Another area of growth is in rich-media advertising, which includes graphical animations...
[December 12, 2002, 7:10]
New IE May Burst Pop-up Bubble
News Ads that open a browser window in front of or behind an open Web page -- known as pop-ups and pop-unders, respectively -- have become target practice for many major Internet service providers (ISPs) and browser makers in recent years as they've...
[November 25, 2003, 14:35]
Google Expands Advertising Programme
News Six weeks ago, we told publishers they can sign up online for AdSense, a program for publishers or Web sites to serve targeted ads on content pages… It's aggressive and generous to the publishers. On Thursday, the company launches new features for...
[August 7, 2003, 11:20]
Google Sinks $1bn Into AOL
News Under the new global advertising partnership, AOL will be able to sell all types of ads, including search, banner and display, across Google's network, which includes Google's own Web sites and the publisher sites that display Google-powered ads...
[December 21, 2005, 7:55]
Anti-spyware 'deceiving Consumers'
News CDT investigators said they downloaded source code from Spy Wiper ads distributed by Seismic, which operates a Web site called "Default-homepage-network.com. After viewing those ads, CDT testers said home-page settings on their browsers had changed...
[February 12, 2004, 11:20]
Google Plans Real-time Assessment Of Ad Quality
News Google also effectively raises minimum bid requirements for ads that don't meet its quality criteria, such as a good click-through rate or, in a newer addition, the speed at which an advertiser's web page loads.
[August 22, 2008, 8:25]
