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Pop-ups Add New Twist
News Advertisers hope people will visit the promoted Web page by clicking anywhere on the window, although many simply close it by selecting the "X" box in the top-right corner. Using a technique called the "kick through", advertisers can direct a...
[December 23, 2002, 7:40]
Online Ads Get In Your Face
News Beyond drawing in short-term revenues, some Web publishers are hoping new formats will change the way online advertising is measured and valued by advertisers. Clicks are supposed to offer advertisers a solid measure of response, but the standard...
[June 18, 2001, 11:02]
Google Makes Move Into Banner Ads
News He said the decision to wade into banners came after nine months of interviews with Web surfers, publishers and advertisers, and was based on what he called Google's core mission. There was a pretty clear signal from advertisers that there is an...
[May 13, 2004, 8:55]
Google Plans Real-time Assessment Of Ad Quality
News Google uses an auction system to determine which advertisers' ads are placed next to search results, but the winners of the auction are determined not just by how much an advertiser is willing to pay.
[August 22, 2008, 8:25]
New IE May Burst Pop-up Bubble
News Fearing that they might lose one of their most effective advertising tools, some publishers and advertisers are developing methods to get around pop-up blockers and still deliver their ads. But rather than fight, many advertisers that have come to...
[November 25, 2003, 14:35]
Google 'powerless' To Stop AdSense Theft
News Launched in 2005, Google AdSense allows third-party websites or publishers to generate revenue from Google's text advertisers. By making it easy for businesses to buy ad space on its network, Google has faced the problem of malicious advertisers...
[December 20, 2007, 7:32]
Online Advertising Set To Boom In 2003
News Advertisers are keen on seeing a return on their investment, especially during times of recession, and online's accountability helps ensure this," Initiative Media added, explaining that Web firms are usually able to supply advertisers with much...
[December 13, 2002, 12:19]
Google's Upcoming Identity Crisis
News Creating a paradise for advertisers is certainly part of the equation too, analysts said. The beauty, of course, is that advertisers may be able to target their pitches based on the type of content and preferences people select.
[May 23, 2005, 10:30]
Slashdot Joins The Ad-free Melee
News We really don't have an option; these are what advertisers want, and if we don't provide them, we won't be around much longer. One of its first advertisers will be IBM, according to Jeff "Hemos" Bates, Slashdot's director and executive editor.
[March 4, 2002, 8:59]
Harness Other Web Sites' Popularity
News Server log files tell advertisers how many times a page with their ad banner was served on a site (impressions), as well as how many times the banner elicited a click from readers (click-throughs). Typically, you receive one exposure for every two...
[January 20, 2004, 13:45]
Google Expands Advertising Programme
News Small sites have a lot of content pages and didn't have a way to reach advertisers," Susan Wojcicki, director of product management at Google, said in an interview. Google claims 100,000 advertisers. Google promises to process the application...
[August 7, 2003, 11:20]
The Day Ahead: Big Is Beautiful For AOL, But Ad Picture Fuzzy
News In fact, the dot-com shakeout is a healthy thing that will bring better advertisers to the table, these execs argue. In June, NBCI helped kick off worries about online advertising, when it issued a profit warning, revamped and partly blamed a...
[July 21, 2000, 13:58]
Google Speeds Ahead Of Rival Yahoo
News Google's lead in technology pushed it to number one in search market share and attracted the largest number of AdWords advertisers. They didn't revise, update, and leverage Overture (search advertising technology)," and they failed to improve the...
[April 24, 2007, 12:06]
Flash: Easy Target For Gaudy Graphics
News While Web designers are split on the merits of Flash, there is not ambiguity among advertisers. Web pages with flying logos and sliding slogans have been transforming the Web into a hyper TV commercial--and placing Flash on a pedestal with...
[May 2, 2001, 15:01]
Online Ad Squabble Nears Resolution
News A key Internet standards body is scheduled to issue new guidelines next month for counting online ad "impressions," a move that could affect hundreds of millions of dollars in contested annual payments from advertisers to Web publishers.
[October 22, 2001, 12:45]
Internet Advertising Changes Gears
News In designing my Web site, I have no advertisers, no banners, no pop-ups. Clicking on the word will take readers to the advertisers' Web site. Where there's money, there's innovation, and these new firms will be presenting interesting new ways for...
[March 31, 2004, 12:35]
Net Advertising: Bigger Ads, Bigger Impact?
News Yet amid a slack advertising market, Web publishers have become increasingly flexible and inventive to attract traditional advertisers to their sites. Monday's guidelines "are meant to assist publishers, advertisers and their agencies in creating...
[August 7, 2001, 10:04]
Yahoo! Tests New Search Layout
News When Web surfers visit sites that host Overture results and click on the links, advertisers pay the company a price per click, and the company in turn shares that revenue with its distribution partners.
[February 5, 2003, 8:13]
Virgin Trades Gadgets For Your Privacy
News The company will also charge advertisers for preferential placement on the opening screen and take a cut of electronic-commerce transactions conducted online. Advertisers often pay more for ads if they know who they will reach.
[April 10, 2000, 14:07]
PopUp Ad Filter
White Papers These are created and placed on web pages by advertisers or web site owners. PopUp Ad is an advertisement that appears when the users access or exit a web page. Unwanted PopUp Ads are intrusive Internet advertisements that are displayed when web...
[July 22, 2008, 1:18]
