Driving Successful Shopping Occasions Through Deeper Insights
White Papers IBM, in collaboration with The Store/Kantar (subsidiaries of WPP Group PLC), conducted an online survey of more than 5,000 grocery, clothing and consumer electronics shoppers to identify what motivates them: why they are shopping, what they want...
[February 27, 2006, 11:00]
Ofcom Chief Executive Quits
News He will be stepping down from his post in October, and some have speculated he will return to a board position at WPP, the communications group where he served prior to joining NTL. Ben Verwaayen, the chief executive of BT Group, told ZDNet UK that...
[May 26, 2006, 12:30]
AOL Buys Ad Firm Tacoda
News Google wants to buy online ad company DoubleClick for $3.1bn; Yahoo recently spent $680m for 80 percent of Right Media it didn't own; Microsoft is offering $6bn to buy Aquantive; and WPP Group is acquiring 24/7 for nearly $650m.
[July 25, 2007, 8:28]
Microsoft To Spend $6bn On Aquantive
News Earlier this week, ad giant WPP Group said it will spend $649m (£328m) to buy digital marketer 24/7 Real Media, a company Microsoft had recently been rumoured to be interested in. In a bid to boost its presence in advertising, Microsoft said on...
[May 18, 2007, 14:35]
Sizing Up Microsoft's Aquantive Deal
News Earlier this week, WPP Group said it would buy ad-serving company 24/7 Real Media for $649m. Aquantive who? The company Microsoft is acquiring for its highest purchase price ever may not even register on the radar of most consumers.
[May 21, 2007, 9:43]
Companies Fight To Protect Cookies
News WPP Group's J Walter Thompson, whose clients include Merrill Lynch and De Beers Consolidated Mines, recently struck a deal to use DoubleClick as its exclusive ad network in return for receiving the data from its ad campaigns.
[March 20, 2000, 12:32]
WPP Executives Stay In Touch With BlackBerry From Vodafone And GPRS
White Papers At WPP, IT employees spent around 15 minutes training each BlackBerry user and they receive few calls for support. Connecting to the organisation's internal systems via a hotel's landline could pose compatibility problems and resulted in frequent...
[March 22, 2005, 23:00]
Giving WWP Real-Time E-mail With BlackBerry From Vodafone
White Papers WPP is one of the world's largest communications services groups and comprises some of the best-known companies in the media world. The challenge was to allow senior executives at WPP to actively contribute to the business by enabling them to...
[March 24, 2005, 2:00]
